Designing an Application

BRANDING

YOUR BRAND IDENTITY: HOW YOU’RE RECOGNIZED

How do you recognize the brands you love? Part of it is their service, their product, but the most important thing is "branding". But what is branding? It's the use of a strategy that encompasses certain thematic consistencies of a brand identity.

We can give that to you. Each brand needs something that sets it apart and makes it easily recognizable for years to come. Brand strategy does exactly that with a special set of psychological and marketing principles that are implemented to create a special identity: shoes only your brand can fill!

Brand identity can be the difference between you and a competitor: if your competitors offer a comparable product, but your brand is recognized for that "special something" an audience is looking for, they'll pick you, almost every time. It's a phenomenon called "brand familiarity", and we can make that phenomenon work to your advantage.

How we can help:

We take the lead in providing a brand strategy that you can follow, while implementing it wherever we can ourselves. Some of the most important places to assert a brand identity are listed below:

  • Your website

  • Your social media channels

  • Your communications

  • Your store/offerings

Brand strategy is something that's used consistently in order to give people the familiarity that brings them back again and again. Like the golden arches or that "LV" on a handbag, brand identity sticks with a company through thick and thin. That's what we can do to your brand, too!

© 2020 by The SHM Group. Please do not copy. All rights reserved.

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